DRW'S TMBLR

Apple Blunder

 What can I say? So cheesy it makes your stomach turn inside out.

 Apple, come on? Who came up with this “brilliant” idea?  Isn’t creating a good buzz (which already hugely succeeded) and exploring more forward thinking promotional channels a better way of reaching the masses and truly make them yearn for an iPhone than going completely mainstream? I think so, at least in the long run for the brand that we know and cherish. 

 A big part of the Apple charm (and the biggest reasons for my dedicated personal admiration) is that they are witty, different, innovative, and creative in everything they do in general (marketing in particular). Obviously this is not the case anymore.