June 12, 2008


Hola muchachos!

Digg is without a doubt the social news site/social bookmarking site I use most the most. It’s got a sweet look and feel, a great community filled with competent quality contributors and then of course: Diggnation.

In the video above, founder of Digg, Kevin Rose, and Jay Adelson, CEO of Digg, discusses the future of their wicked social news site. 

Rose mentions that their rolling out something that sounds like a new personalization system for their users that recommends similar stories to what you have previously dugg. In other words, basically a collaborative filtering a’la Amazon feature. For a huge site like Digg with so much content something like this would probably, at least in my case, increase the stickiness of the site enormously and make the process of finding stories more convenient. It’s will probably also be a new way for users to discover stories they might not otherwise because they haven’t made the front page.

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digg kevin rose jay adelson business week personlization marketing social media social news site diggnation