The Daily Influence is a great initiative from Netvibes, John Bell and the rest of the Ogilvy 360° Digital Influence team. It’s an Ogilvy branded Netvibes page (a RSS based personal news aggregator) with a rather comrehensive collection of a what many would consider the absolute essential news intake for a communications practioner in the digital space. As described by Bell in his “Why We Created The Daily Influence” blog post, to be fully able to leverage the potential of social media in a business context you have to understand the essence of it. Reading these feeds certainly won’t replace actual practical experience and engagement on networks but they are certainly a great start.
“Last week, we launched a custom RSS dashboard in partnership with Netvibes. It’s a simple idea really - take the flexible, widget-based structure of the worlds greatest RSS start page, Netvibes, and tune it up with all the right feeds and widgets to make it useful for most marketers and communications specialists.”
From the Ogilvy Digital Influence Blog
Regardless if you’re a the average social media user or an experienced communications professional, you will most likely find something new and interesting of value to add to your RSS reader.
